The Marketing Advantage™, Inc. was founded in November 1985 by Dr. John W. Keon, Ph.D. when he was approached by a data company who wanted to license a knowledge-based model he had developed. 

In founding The Marketing Advantage™, Inc., Dr. Keon, who received a dual Ph.D. in Marketing and Operations Research from the Wharton School and was a professor of Marketing at NYU's Stern School of Business prior to founding the company, strived to bring together a team of marketing and sales professionals, sophisticated marketing modelers, and computer experts with the purpose of providing superior solutions through the integration of rigorous marketing science modeling with sales and marketing knowledge. 

Though initially working for packaged goods companies as well as pharmaceutical companies, in 1991, The Marketing Advantage™, Inc. recognized an urgent need in the healthcare industry and subsequently has, for over twenty years, dedicated itself exclusively to the pharmaceutical, biotech, and medical device industries. 

What this means is that we're very sensitive to and aware of the unique needs and challenges of pharmaceutical, biotech, and medical device companies, an understanding and awareness that is critical given the dramatic changes in the healthcare landscape over recent years and its increasing volatility and uncertainty.