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Provides Sales Managers with critical timely information
regarding their Sales Force. This highly advanced and customized
computer system can create up to three separate managerial
reports regarding different aspects of a Sales Force's performance.
The first report identifies Sales Reps not performing as expected,
as well as indicating which Sales Reps have questionable calling
records. The second compares the efficiency of a company's
Sales Force with that of its competitors. The third report
supplies Sales-On-Investment results, indicating dollar sales
being generated for each dollar spent in Sales and Marketing.
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This highly-customized computer system provides compensation
reports for each Sales Rep and Sales-Manager. What makes the
Compensation Advantage™ a truly unique processing system
is that for each Sales Rep, the system performs three separate
"Expert System" data mining processes to solutions
that go beyond mere reporting of sales results. The system
finds and reports the underlying reasons for each territory's
performance and directions for how
the sales person might improve that performance.
Each Sales Rep's incentive report provides graphs, tables
and text that describe the Rep's performance. Depending on
what the data mining reveals, the system explains Why
the results occurred, How
to improve his/her compensation, and also any Potential
Risks facing the Sales Rep. The report is sent
via email or the internet for fast turn-around.
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| OTC Strategic Switch Advantage™
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| This powerful and extensive decision support
system analyzes the strategic issue of taking a prescription
drug Over-The-Counter. The system considers a host of factors
that influence the consequences of this action—from co-pay
level, to cannibalization of existing products.
The “What-If?” capabilities of the system permit
the user to evaluate the results of different scenarios. By
examining these outcomes, the user can determine the influence
of each factor on the results, as well at to learn the robustness
of each action.
This system draws on extensive data inputs and insights
that are compiled by The Marketing Advantage® working together
with the Client. Consideration is given to sales activity,
managed care information, distribution channel strength, and
numerous other factors.
The system provides short and long term projections of sales
and profit.
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| Trade Planning Advantage™
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Designed to help create effective Trade Promotion Plans
for grocery, drug and mass merchants. This system helps the
Sales Rep create individual Trade Promotion events and effectively
combine them into an overall promotional calendar. The system
contains powerful forecasting models that predict the impact
of each event and the overall plan. As the Rep adjusts elements
of the Trade Promotion Plan, these software models project
the impact on short and long term sales.
Trade Planning Advantage™ also contains record keeping
and claims payment capabilities. Thus the system permits up-to-the-minute
evaluations of which claims are paid, which are pending, and
how much is left in uncommitted funds—so that these uncommitted
funds can be reassigned to where they will do the most good.
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This data quality control system helps detect problems with
pharmaceutical data. RxQC Advantage™ identifies aberrations,
trend disruptions, and initial abrupt shifts in Pharmaceutical
data. A Pattern Detector reviews the different anomalies and
seeks to identify any patterns in these anomalies. Should
various patterns of a particular anomaly be noted, an expert
interpreter program kicks in and seeks to explain the causes
of the differing patterns. That is, rather than just assume
that data anomalies are incorrect, the Interpreter seeks to
explain them in terms of possible market consequences. Depending
on the causes that the system identifies, the system can take
appropriate actions regarding the data anomalies using decision
rules developed by The Marketing Advantage® in cooperation
with the client.
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