RESOURCES | BLOG

Collection of Insights, Advice & Learnings on Life Sciences Commercial Strategy

Sales Force Optimization John W. Keon, Ph.D. Sales Force Optimization John W. Keon, Ph.D.

Prescriber Centricity: Improving Sales by Identifying Key HCP Interests

Research has found that biopharma sales reps who tailor their sales approach to the key interests of their target prescribers drive sales at a significantly higher rate than those who do not. In this blog post, we explore an innovative methodology for classifying prescriber targets, and outline a strategy for leveraging their key interests to optimize sales.

Read More

Clients We’ve Served

Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.



Additional Tools & Resources

Case Studies

Read some case studies with real biopharma companies that showcase the power of our sales compensation and sales optimization solutions.

Tips

Explore a variety of tips dedicated exclusively to life sciences sales compensation based on our over 30 years of experience in the industry.

Books

See what publications we’ve released over the years on pharma, biotech and medical device sales compensation and sales optimization.

Experience the power of solutions customized to you.