SOLUTIONS | SALES COMPENSATION

Pharma, Biotech and Medical Device Sales Compensation Consulting

Designing Compensation Plans that Drive Sales

Drive sales by energizing and motivating your sales force with customized pharma sales compensation solutions from The Marketing Advantage, the leading sales compensation consulting firm dedicated to the pharma, biotech and medical device industries.

With over 30 years of experience working exclusively with pharma, biotech and medical device companies, from small start-ups to large multi-national companies, we have the experience, expertise and creativity to solve the unique challenges your biopharma company is facing to drive sales.

Our Sales Compensation Impact

Pharma sales compensation can have a tremendous impact on sales force motivation and, accordingly, sales. However, this impact can’t be achieved with just any sales compensation plan or consultant.

Here’s the distinct impact of pharma, biotech, and medical device sales compensation solutions from The Marketing Advantage:

7%-14%

average increase in sales

33%-75%

reduction in sales force turnover

90%-110%

national compensation budget paid

Common Pain Points We Solve

Companies partner with The Marketing Advantage because we deliver results. With more experience designing biopharma sales compensation plans than any other company, we have a track record of success in solving a wide range of problems pharma and biotech companies are facing. In fact, our plans have been shown to increase sales by 7 to 14 percent.

Below is just a sampling of some of the pain points we’ve solved:

Launch Plan Design

Designing a launch plan that will ensure the product’s fast adoption

Transition to Post-Launch

Transitioning sales compensation from launch to post-launch stage

High Turnover Rates

High sales force turnover rates, including losing the best sales people

Goal Setting Accuracy

Difficulty in setting accurate and equitable territory-level goals

Sales Force Motivation

A dispirited sales force that isn’t driving sales as well as they could be

Territory Differences

Wide differences in territory opportunity, size, managed care conditions, etc.

Multi-Product Bags

Ensuring all products in a multi-product bag receive sufficient attention

Resource Optimization

Sales Operations team spending too much time on non-impactful tasks

 Our Seven Steps to a Winning Sales Compensation Design

The Marketing Advantage provides pharma, biotech and medical device incentive compensation consulting to help build sales compensation programs that empower sales forces to drive their own success. Whether you want to better understand existing sales performance or scale for the future, we have the expertise to help you meet your goals.

Getting a biopharma sales compensation plan tailored to your business is easy. With over three decades serving the pharma, biotech and medical device fields, we've developed a seven-step process that offers proven results:

Clients We’ve Served

Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.

Competitive Advantage

30 Years of Life Sciences Exclusivity

Specialize in design of sales compensation plans for life sciences companies

Proven Track Record

Have proven track record of increasing sales 7%-14% for small starts-ups to large multi-national companies

Launch Expertise

Specialize in successful launch and post-launch sales compensation plan design

Design Customization

Customize design not just to company, but individual sales force and product

History of Innovation

Have developed countless sales compensation and goal setting innovations

Entirely Based in US

Are based entirely in the United States—never off-shore

Therapeutic Class Breadth

Have worked in every therapeutic class, from dermatology to oncology to rare disease

Leadership

Are led by Dr. John W. Keon, who has designed more pharma and biotech plans than anyone

SCOR³ES® Diagnostics

Have proprietary SCOR³ES® diagnostic assessment, which is correlated with increases in sales

Learn More About Our Sales Compensation Solutions

  • Goal Setting

    Better territory goals mean better territory sales. Learn what makes our goal setting methodologies so accurate and equitable, and why our goals drive sales.

  • Launch Sales Compensation

    Achieve fast adoption and secure your new product’s position in the marketplace with our proven launch sales compensation strategies.

  • Rare Disease Sales Compensation

    We design sales compensation plans for rare disease products that maximize the product’s ability to reach as many patients as possible.

  • SCOR³ES® Assessment

    Our revolutionary SCOR³ES® evaluates sales compensation plans against the six critical criteria of plan effectiveness, including four tests of equity.

Momentum™ sales compensation software powered by an AI/expert system

How does your sales compensation plan compare to others in life sciences?

Learn More About Related Solutions

Modeling & Reporting

See how our advanced modeling and analytical capabilities help pharma, biotech and medical device companies make strategic decisions.

Sales Force Optimization

See how we maximize sales force efficiency & productivity through optimal sizing, alignment, calling planning and targeting.

 Boost Your Business With Custom Sales Compensation Plans

To hit growth and revenue targets, you need to get the most out of your sales team. This requires a top-notch compensation strategy, and there's no better development partner than The Marketing Advantage.

Contact us to learn more about pharma & biotech sales compensation.