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Collection of Insights, Advice & Learnings on Life Sciences Commercial Strategy

Sales Compensation John W. Keon, Ph.D. Sales Compensation John W. Keon, Ph.D.

Designing an Effective Biopharma Payout Curve – Part 1: Payout Curve Shapes

One of the most important elements of biopharma sales compensation planning is the design of the payout curve against which bonus is awarded. However, there are many aspects to payout curve design that make knowing how to design the best curve challenging. This three-part series will explore these aspects, starting with the shape of the payout curve.

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Sales Compensation John W. Keon, Ph.D. Sales Compensation John W. Keon, Ph.D.

Why Your Sales Compensation Plan May Not Be Properly Identifying Top Performers

Critical to retaining your sales force is ensuring that the sales compensation plan properly recognizes and rewards top performers. However, a number of metrics actually fall short in successfully doing so. In this blog post, we will explore some of these metrics and what you can do to ensure your plan is properly identifying top performers.

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Sales Force Optimization John W. Keon, Ph.D. Sales Force Optimization John W. Keon, Ph.D.

Are You Targeting the Best Physicians for Your Product Launch?

Targeting the right physicians for a biopharma product launch is critical to getting the product out of the gates quickly and achieving fast adoption. In this blog post, we explore why your physician segmentation and targeting methodology needs to go beyond standard methodologies to drive sales for a new product launch.

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Case Studies

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Tips

Explore a variety of tips dedicated exclusively to life sciences sales compensation based on our over 30 years of experience in the industry.

Books

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