Care for Your Rare Disease Sales Compensation Plan


Sales Growth Starts with the Right Design.

Rare disease markets don’t behave like traditional markets-and incentive plans shouldn’t either.

Common Rare Disease Pain Points We Solve

Lack of Data/Proxies

Developing plans without market data or clear proxies

Territory Size

Small sales forces cover many HCPs due to complex road to diagnosis

Forecasting Difficulty

A few patients can significantly impact national performance

Sales Force Disengagement

Sales force disengages when sales fall below expectations

Emphasis on Education

Sales force must focus on both product and diagnosis education

Objective Effectiveness

It is often difficult to ensure non-sales objectives are measurable & impactful

Rewarding Inefficient Calls

Sales force often over-calls existing prescribers rather than prospecting new ones

Payout Inequities

Low volume reps disengage due to large differences in pay versus high volume peers

Our Process

01 Discovery

We partner with your team to understand your challenges, priorities, and compensation philosophy.


02‍ ‍ Current Plan Evaluation

Our SCOR³ES® Diagnostic will pinpoint strengths and areas of improvement in your current plan.


03 Design Development

Using your data, we develop customized plan options tailored to your company, sales force, and individual products.


04 Design Selection & Rollout

We present top designs for feedback, finalize the plan, and develop executive- and field-level communications to build confidence and support a smooth transition.


05 Modeling & Goal Setting

Lastly, we carry out the plan calculations, run simulations to optimize parameters, and perform a budget risk analysis.

Rare Disease
Expertise

Deep expertise in specialty and orphan markets

What Sets Us Apart?

Decades of Experience. Measurable Results.

Proprietary
SCOR³ES® Diagnostic

Our proprietary diagnostic is correlated with increase in sales

Design
Customization

Customized design down to individual sales force and product

Proven
Results

Proven track record in Rare Disease Sales Compensation design

Rare Disease Sales Compensation  Resources

Clients We’ve Served

Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.