Founded in 1985 by John W. Keon, Ph.D.

The Marketing Advantage®, Inc. ("TMA") was founded in November 1985 by John W. Keon, Ph.D. when he was approached by a data company that wanted to license a knowledge-based model he had developed. 

In founding TMA, Dr. Keon, who received a dual Ph.D. in Marketing and Operations Research from the Wharton School and was a professor of Marketing at NYU's Stern School of Business prior to founding the company, strived to bring together a team of sales compensation and sales optimization professionals, sophisticated marketing modelers, and computer experts with the purpose of providing superior solutions through the integration of rigorous marketing science modeling with sales and marketing knowledge. 

Though initially working for packaged goods companies as well as life sciences companies, TMA dedicated itself exclusively to the pharmaceutical, biotech, and medical device industries in 1991. This exclusivity means that we're very sensitive to and aware of the unique needs and challenges that life sciences companies are facing, an understanding and awareness that is critical given the dramatic changes in the healthcare landscape over recent years and its increasing volatility and uncertainty.