Sales Compensation Designs to Avoid for a Rare Disease Product Launch

In this video, Dr. John Keon, President of The Marketing Advantage, discusses some of the primary sales compensation designs or plan types to avoid for the launch of a rare disease product.

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Tying a sales force’s incentive compensation bonus to group performance (i.e., nation or region) does not drive sales

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Challenges of Sales Compensation Planning for a Rare Disease Product