Contests — The Marketing Advantage

Sales Contests That Drive Action

When designed with purpose, contests focus attention, energize teams, and drive meaningful results.

Where Contests Create Value

Next to the sales incentive plan, few things motivate a sales force more than a contest. Contests are effective at drawing extra attention to an activity for a short period of time and are especially valuable when companies want to:

Build Product Excitement

for products with a small weight in the incentive plan

Correct Performance Gap

such as delayed sample drops or inventory issues

Re-energize the Sales Force

that has become comfortable with the products and plan

Capitalize on Momentum

from a new direct-to-consumer campaign

Launch New Indications

or support a new managed care contract

Drive seasonal focus

for products with seasonal selling opportunities

Clients We’ve Served

Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.

La Jolla Pharmaceutical.png

CSL Seqirus.png

Daiichi Sankyo.png

Pierre Fabre.png

Dentsply Sirona.png