Customized Strategy for a Successful Launch
With over 30 years of experience designing pre-launch, launch and post-launch sales compensation plans across numerous therapeutic classes, we have the experience, expertise and creativity to ensure your launch product gets out of the gates quickly and achieves fast adoption.
The launch of a new product is the most critical stage in its lifecycle, with the potential to significantly influence long-term success.
However, each phase of launch presents unique challenges and requires a different incentive approach. TMA partners with life sciences organizations to design compensation strategies that support success before launch, during launch, and as adoption evolves over time.
Your Trusted Partner at Every Launch Phase
Pre-Launch
Develop measurable and impactful pre-launch objectives that drive disease and product awareness.
Launch
Design a launch plan that engages all members of the sales force and achieves fast adoption.
Post-Launch
Address differences in adoption rates and volume across territories as they emerge.
Common Launch Pain Points We Solve
Companies partner with The Marketing Advantage for the critical launch stage of the product life cycle because we deliver results. With 30 years of successful product launches in the biopharma and medical device industry, we have a proven track record of delivering launch sales compensation solutions that achieve fast adoption and establish a lasting position in the marketplace.
Below is just a sampling of some of the pain points our biopharma product launch sales plan has solved:
Forecasting Difficulty
Mitigating impact of difficulty in forecasting initial national sales level on sales force
Payout Inequities
Ensuring pay differences are not so large that they disillusion lower pay territories
Multi-Product Bags
Ensuring sufficient attention to launch without sacrificing sales of other products
Unrealistic National Goals
Keeping sales force engaged & motivated even if launch sales fall below expectations
Poor Launch Plan Design
Redesigning a plan that has contributed to launch sales falling below expectations
Emerging Differences
Efficiently addressing territory differences in access, adoption, etc. as they emerge
Lack of Data/Proxies
Developing plans without market data or proxies with which to gauge expectations
Corporate Objectives
Designing the plan to ensure activities being evaluated are highly correlated with sales
Launch
Expertise
What Sets Us Apart?
Decades of Experience. Measurable Results.
Proprietary
SCOR³ES® Diagnostic
Design
Customization
Proven
Results
Clients We’ve Served
Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.
Launch Sales Compensation Resources
Connect with a Launch Expert Today
To ensure successful launch of your new product, you need to get the most out of your sales team. This requires a top-notch compensation strategy, and there's no better development partner than The Marketing Advantage.
Contact us to learn more about pharma & biotech launch sales compensation.