SOLUTIONS | SALES COMPENSATION PLANS | LAUNCH

Customized Strategy for a Successful Launch

LAUNCH STRATEGY Successful vs. Unsuccessful Launch Sales M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Successful Launch Unsuccessful Launch

With over 30 years of experience designing pre-launch, launch and post-launch sales compensation plans across numerous therapeutic classes, we have the experience, expertise and creativity to ensure your launch product gets out of the gates quickly and achieves fast adoption.

The launch of a new product is the most critical stage in its lifecycle, with the potential to significantly influence long-term success.

However, each phase of launch presents unique challenges and requires a different incentive approach. TMA partners with life sciences organizations to design compensation strategies that support success before launch, during launch, and as adoption evolves over time.

Your Trusted Partner at Every Launch Phase

Pre-Launch

Develop measurable and impactful pre-launch objectives that drive disease and product awareness.

Post-Launch

Address differences in adoption rates and volume across territories as they emerge.

Common Launch Pain Points We Solve

Companies partner with The Marketing Advantage for the critical launch stage of the product life cycle because we deliver results. With 30 years of successful product launches in the biopharma and medical device industry, we have a proven track record of delivering launch sales compensation solutions that achieve fast adoption and establish a lasting position in the marketplace.

Below is just a sampling of some of the pain points our biopharma product launch sales plan has solved:

Forecasting Difficulty

Mitigating impact of difficulty in forecasting initial national sales level on sales force

Payout Inequities

Ensuring pay differences are not so large that they disillusion lower pay territories

Multi-Product Bags

Ensuring sufficient attention to launch without sacrificing sales of other products

Unrealistic National Goals

Keeping sales force engaged & motivated even if launch sales fall below expectations

Poor Launch Plan Design

Redesigning a plan that has contributed to launch sales falling below expectations

Emerging Differences

Efficiently addressing territory differences in access, adoption, etc. as they emerge

Lack of Data/Proxies

Developing plans without market data or proxies with which to gauge expectations

Corporate Objectives

Designing the plan to ensure activities being evaluated are highly correlated with sales

Launch
Expertise

Specialize in successful launch and post-launch sales compensation plan design

What Sets Us Apart?

Decades of Experience. Measurable Results.

Proprietary
SCOR³ES® Diagnostic

Our proprietary diagnostic is correlated with increase in sales.

Design
Customization

Customize launch design for circumstances of product and market conditions

Proven
Results

Have a proven track record of successful launches versus competition

Clients We’ve Served

Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.

Launch Sales Compensation Resources

 Connect with a Launch Expert Today

To ensure successful launch of your new product, you need to get the most out of your sales team. This requires a top-notch compensation strategy, and there's no better development partner than The Marketing Advantage.

Contact us to learn more about pharma & biotech launch sales compensation.