Boosting Sales through Powerful Overlay on Targets
Revolutionize your physician targeting strategy with Dynamic Targeting™, an overlay to existing targeting programs from The Marketing Advantage, the leader in providing sales solutions for the pharma, biotech and medical device industries.
Developed over 10 years ago, Dynamic Targeting™ identifies 5-8 top HCP prospects for each territory each month who are most likely to respond to increased selling activity. In fact, Dynamic Targeting™ has been statistically shown to add an incremental 7%-15% one-year growth over existing targeting programs!
Sales Impact of Dynamic Targeting™
Since its development over 10 years ago, Dynamic Targeting™ overlay has been shown to add incremental growth over existing targeting programs across life cycle stages.
Here’s what Dynamic Targeting™ can do for you across the course of a year based on what stage of the life cycle your product is in:
Post-Launch/Growth
Up to
19%
incremental growth for post-launch and growth brands over existing targeting programs, achieving fast adoption
Maturity
On average
7%-15%
incremental growth for mature brands over existing targeting programs, injecting new life into aging products
Decline
Minimum of
4%
incremental growth for declining brands over existing targeting programs, in some cases reversing declining trends
How Dynamic Targeting™ Works
Dynamic Targeting™ identifies 5-8 top HCP prospects for each territory each month who are most likely to respond to increased selling activity based on physician profiling. Critical to the methodology are the behavioral metrics used to profile physicians, which are stronger indicators of how physicians will prescribe than standard metrics.
Will Dynamic Targeting™ Work For You?
The first phase of any Dynamic Targeting™ project involves running a GAPPS® analysis of your existing targeting and call plan program in order to determine if Dynamic Targeting™ will sufficiently increase sales. Developed exclusively for the biopharma industry, our GAPPS® analysis assesses the productivity, accuracy and efficiency of HCP targets and call plans against the five key target attributes that make up the GAPPS® acronym.
Dynamic Targeting™ only moves forward if the results of the GAPPS® analysis indicate that Dynamic Targeting™ will sufficiently increase sales:
Don’t just go after the Big Fish—
but the Big Fish that bite.
Clients We’ve Served
Join the companies that have revolutionized their sales results with The Marketing Advantage, from small start-ups to multi-national corporations.
Related Solutions
