SOLUTIONS | SALES SOLUTIONS | GOAL SETTING

To meet the unique needs of our clients’ products, we have developed dozens of innovative pharma goal setting methodologies designed exclusively for pharma, biotech, and medical device companies, a sampling of which is shown below:

Our Goal Setting Innovations

A Sampling of Our Approaches

Goal Setting Methodologies

Explore several examples of the methodologies we use to address distinct product and market conditions.

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Drive Sales

Territory goals that motivate, energize and engage the sales force.

Maximize Goal Accuracy

Improve goal accuracy and equitability through rigorous testing.

Navigate Challenging Conditions

Set goals successfully even when competitive data is unavailable.

Meet Tight Timelines

Deliver goals early enough to maximize behavior-driving impact.

Effective goal setting does more than establish targets. It drives performance, improves accuracy, and supports better commercial decisions across the sales organization.

What Our Goal Setting Can Do For You

Our Goal Validation Process

SCOR³ES® Review

Test goals against six SCOR³ES® criteria and additional measures of goal equity.

Historical Testing

Apply goal-setting methodologies to historical performance data.

Goal Simulation

Evaluate how goals are expected to perform during the upcoming plan period.

Variance Analysis

Identify outliers and unexpected performance swings across territories.

FINAL OUTPUT

Validated Goals

Accurate, equitable, and field-ready goals informed by rigorous testing and validation.

Every goal setting methodology is rigorously tested and validated through a series of analytical reviews, simulations, and accuracy checks before final goals are delivered.

How Effective is your Current Sales Compensation Plan?

Answer a few questions to see how your sales compensation strategy compares to best practices in the life science industry.

Clients We’ve Served

Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.