To meet the unique needs of our clients’ products, we have developed dozens of innovative pharma goal setting methodologies designed exclusively for pharma, biotech, and medical device companies, a sampling of which is shown below:
Our Goal Setting Innovations
Goal Setting Methodologies
Explore several examples of the methodologies we use to address distinct product and market conditions.
Hover or select a methodEffective goal setting does more than establish targets. It drives performance, improves accuracy, and supports better commercial decisions across the sales organization.
What Our Goal Setting Can Do For You
Our Goal Validation Process
SCOR³ES® Review
Test goals against six SCOR³ES® criteria and additional measures of goal equity.
Historical Testing
Apply goal-setting methodologies to historical performance data.
Goal Simulation
Evaluate how goals are expected to perform during the upcoming plan period.
Variance Analysis
Identify outliers and unexpected performance swings across territories.
Validated Goals
Accurate, equitable, and field-ready goals informed by rigorous testing and validation.
Every goal setting methodology is rigorously tested and validated through a series of analytical reviews, simulations, and accuracy checks before final goals are delivered.
How Effective is your Current Sales Compensation Plan?
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Clients We’ve Served
Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.