Collection of Videos on Commercial Strategy for the Pharma, Biotech, and Medical Device Industries

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  • Designs to Avoid for Rare Disease Product Launch

    Designs to Avoid for Rare Disease Product Launch

    Dr. John Keon, President of The Marketing Advantage, discusses some of the primary sales compensation designs or plan types to avoid for the launch of a rare disease product.

  • Challenges of IC Planning for Rare Disease Product

    Challenges of IC Planning for Rare Disease Product

    Dr. John Keon, President of The Marketing Advantage, discusses challenges of IC planning for a rare disease product. Dr. Keon explores the 3 types of rare disease, a few reasons why IC for a rare disease product is so difficult, and IC pitfalls to avoid for the launch of a rare disease product.

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