Pharma, Biotech and Medical Device Sales Compensation Consulting
Designing Compensation Plans that Drive Sales
Drive sales by energizing and motivating your sales force with customized pharma sales compensation solutions from The Marketing Advantage, the leading sales compensation consulting firm dedicated to the pharma, biotech and medical device industries.
With over 30 years of experience working exclusively with pharma, biotech and medical device companies, from small start-ups to large multi-national companies, we have the experience, expertise and creativity to solve the unique challenges your biopharma company is facing to drive sales.
Our Sales Compensation Impact
Pharma sales compensation can have a tremendous impact on sales force motivation and, accordingly, sales. However, this impact can’t be achieved with just any sales compensation plan or consultant.
Here’s the distinct impact of pharma, biotech, and medical device sales compensation solutions from The Marketing Advantage:
7%-14%
average increase in sales
33%-75%
reduction in sales force turnover
90%-110%
national compensation budget paid
Common Pain Points We Solve
Companies partner with The Marketing Advantage because we deliver results. With more experience designing biopharma sales compensation plans than any other company, we have a track record of success in solving a wide range of problems pharma and biotech companies are facing. In fact, our plans have been shown to increase sales by 7 to 14 percent.
Below is just a sampling of some of the pain points we’ve solved:
Launch Plan Design
Designing a launch plan that will ensure the product’s fast adoption
Transition to Post-Launch
Transitioning sales compensation from launch to post-launch stage
High Turnover Rates
High sales force turnover rates, including losing the best sales people
Goal Setting Accuracy
Difficulty in setting accurate and equitable territory-level goals
Sales Force Motivation
A dispirited sales force that isn’t driving sales as well as they could be
Territory Differences
Wide differences in territory opportunity, size, managed care conditions, etc.
Multi-Product Bags
Ensuring all products in a multi-product bag receive sufficient attention
Resource Optimization
Sales Operations team spending too much time on non-impactful tasks
Clients We’ve Served
Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.
Competitive Advantage
30 Years of Life Sciences Exclusivity
Specialize in design of sales compensation plans for life sciences companies
Proven Track Record
Have proven track record of increasing sales 7%-14% for small starts-ups to large multi-national companies
Launch Expertise
Specialize in successful launch and post-launch sales compensation plan design
Design Customization
Customize design not just to company, but individual sales force and product
History of Innovation
Have developed countless sales compensation and goal setting innovations
Entirely Based in US
Are based entirely in the United States—never off-shore
Therapeutic Class Breadth
Have worked in every therapeutic class, from dermatology to oncology to rare disease
Leadership
Are led by Dr. John W. Keon, who has designed more pharma and biotech plans than anyone
SCOR³ES® Diagnostics
Have proprietary SCOR³ES® diagnostic assessment, which is correlated with increases in sales
How Effective is your Current Sales Compensation Plan?
Answer a few questions to see how your sales compensation strategy compares to best practices in the life science industry.
Learn More About Related Solutions
Modeling & Reporting
See how our advanced modeling and analytical capabilities help pharma, biotech and medical device companies make strategic decisions.
Sales Force Optimization
See how we maximize sales force efficiency & productivity through optimal sizing, alignment, calling planning and targeting.